system, which features three uniform editions for each of the 12 teams, WNBA merchandise on The WNBA Store saw record growth this season with a 50% increase over last year. That means they have an opportunity to keep growing, and are popular online where those fans who do not tune in live. Regardless, the inevitable "Steenerico" reunion to take down The Bloodline . The increase in WNBA viewership coincides with the most-ever league games on national television. The Sky won their first WNBA championship after beating the Mercury 80-74. In 2021, viewership numbers dropped 12% to 331,000 average viewers but still yielded the second-largest viewership since the 2004 Draft (601,000 views). Interest in womens basketball is on the rise. (Photo by Julio Aguilar/Getty Images), television ratings were down 16 percent in the regular season, organize political and social movements among fans and viewers. Today's top WNBA players can earn upwards of $500,000, courtesy of last year's landmark collective bargaining agreement, which guaranteed new maternity benefits and better travel conditions. In particular, the three stars of this years WNBA Finals Aja Wilson, Breanna Stewart and Sue Bird represented a clear top three in terms of social value, which Zoomph estimates based on the digital engagements and impressions these athletes generate relative to the approximate advertising costs on social media platforms. That parts crazy to me. Enjoying SportsPro content? The NBAs average attendance is 17,760, the WNBAs 6,535. Later in the season, the league also delivered its most-watched regular-season game since 2012, with ABC averaging 755,000 viewers for a matchup between the Seattle Storm and Chicago Sky on Aug. 15. It is the most-watched comedy debut on ABC in nearly four years. The MLB World Series averaged 13.91 million viewers nationally, down 1.3% from last year. As part of the agreement, the league established a new platform, WNBA Changemakers, to attract corporate investment in the league. Accessed March 05, 2023. https://www.statista.com/statistics/1236723/wnba-regular-season-viewers/, SportsPro. Sue Bird(No. Data is a real-time snapshot *Data is delayed at least 15 minutes. Numbers were significantly impacted by the pandemic this year, as many teams only allowed severely limited attendance until after the Olympic break. The top two seeds the No. Figures prior to 2022 come from earlier articles. The WNBA's Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. If you are an admin, please authenticate by logging in again. New York Libertys Sabrina Ionescu became the first WNBA player to eclipse 500 points, 200 rebounds and 200 assists in a single season. Game 2 (Oct. 13, ESPN) became the most-viewed Game 2 since 2003 and the most-viewed Finals game since 2017s Game 5. The 2021 NBA Playoffs overall (inclusive of Finals) averaged 4.25 million viewers across ABC, ESPN and TNT, up 35% vs. the 2020 postseason. Theres a big gap between PGA Tour and LPGA Tour prize money. What might be better is a carryover buzz from Womens College Basketball. Will the recent increase in viewership and engagement provide the necessary proof of concept needed to propel the WNBA to the next level? According to Statista, the average TV viewers of the WNBA regular season in 2016 was 224,000 and grew to 246,000 in 2019. However, the average viewership for the 2020 finals increased 15% to 440,000. For example, according to 2019 data from the U.S. Bureau of Labor Statistics, unionized female employees earn 29% more than non-unionized female employees and unionized black employees earn 27% more than non-unionized black employees. It was the most watched Finals series since 2017. You can only download this statistic as a Premium user. Further proof of concept was evident in the recent WNBA and Nike launch of three new uniforms for each of the 12 teams in the league. Last year, Sabrina Ionescu went first to New York. Recently, Draymond Green, one of those highly paid male players, poured a little gas on the fire by offering his opinions on the subject (in short, the women shouldnt complain). Nobody wants to acknowledge that some sports translate better than others for both men and women, for whatever reason. An average of 379,000 viewers watched WNBA games on ABC, ESPN and CBS, the league said Wednesday, a 16% increase from 2021. It wasnt until 1984 that the Olympics created a marathon for women. The BarDown Podcast. More people tuned into the biggest WNBA games this year, even with many more options than usual. Game 2 was the most watched Game 2 since 2003, peaking with 1 million viewers. According to The Athletic, the 2022 WNBA All-Star Game peaked at 768,000 viewers. The Olympics didnt allow women to run an event longer than 800 meters until the 1972 Games, when the 1,500-meter run was added to the program; meanwhile, the men were also contesting longer distances 3,000-meter steeplechase, 5,000 meters, 10,000 meters and the marathon. (Photo by Julio Aguilar/Getty Images). WNBA Viewership of 2020 WNBA Finals up 15 percent from 2019 In a time when many of America's major professional sports leagues are struggling to maintain their usual viewership, the 2020. Meanwhile, the Minnesota Lynx and Phoenix Mercury mostly held steady. It seems preposterous now, but only 50 years ago womens high school sports largely did not exist. Well reveal WNBA viewership by year. All 17. Visit ESPN to view 2022 WNBA stat leaders. That number was up 18% year over year, according to ESPN, despite the competition. Statista. Her Oregon teammates Satou Sabally (second overall to Dallas Wings) and Ruthy Hebard (eighth overall to Chicago Sky) also went in the first round. Measuring the post-season revenue is a bit difficult, but estimating is assisted by presented viewership numbers. . In that year, the WNBA averaged 413,000 viewers. This season represented the first time the Sky were represented in the top team merchandise rankings since 2016 thats the Candace Parker effect! It has taken decades to overcome such backward thinking, and the womens games have been playing catch-up ever since. 1 June 2021 Sam Carp News SHARE THIS ARTICLE. Get full access to all features within our Business Solutions. James Pitaro, Chairman, ESPN and Sports Content, WNBA Free Agency Special Set for ESPN2 on Wednesday, Feb. 1. 1 overall pick in the WNBA draft Saturday, April 17, 2004, in Secaucus, N.J. (AP Photo/Bill Kostroun). VIEWERSHIP: Combined viewership for the WNBA across ESPN Networks (ABC, ESPN, ESPN2) and the CBS Television Network was up 16 percent over the 2021 regular season, averaging 379,000. The increase in WNBA viewership coincides with the most-ever league games on national television. NEW YORK, Sept. 24, 2021 - The WNBA capped off its historic 25 th regular season by delivering its most-watched season since 2008 for its television partners - ABC, CBS, ESPN and ESPN2 - with. Would you be willing to send a $5 tip to our Venmo tip jar because it helps support our reporting? Half of that 66% are Black males despite the fact that black men make up around 7% of the US population as a whole. The Orange WNBA Logo Hoodie was the best-selling item on The WNBA Store for the second consecutive season. News Archive; Media Central; Game Notes; 2022-23 Dream Overseas Updates; 2023 Schedule Release; Team Store. (But) there will be more opportunities for that coming up next season.. Of the eight original teams, only the Los Angeles Sparks, Phoenix Mercury, and the New York Liberty have lasted. Create your account and get enhanced access to all the latest stories. This season included 11 windows on broadcast television (ABC + CBS), the league's most in a season since at least two decades (NBC carried 10 in 2001 and 2002). That would have been a perfect thing for them to have. Profit from the additional features of your individual account. The sixth-seeded Chicago Sky defeated the seventh-seeded Dallas Wings, 81-64, and the fifth-seeded Phoenix Mercury edged the eighth-seeded New York Liberty, 83-82, to advance to the second round of the playoffs. Meanwhile, on the other end of the spectrum, the Los Angeles Sparks reported just 18,319 attendees in 2021. ESPN is making it easy to watch the Draft, Bria Felicien, the creator of The Black Sportswoman, said. I just wanted to reiterate that data point. 1 overall pick Rhyne Howard of the Atlanta Dream became the first rookie to win a Conference Player of the Week honor since Tamika Catchings in 2002. The 2021 WNBA Finals on ESPN networks and ABC - Chicago Sky victory over the Phoenix Mercury - averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). The leagues fixtures were averaging 357,000 viewers across ABC, ESPN and ESPN2 after the first five games of the current campaign, which is the WNBAs 25th season. WNBA fans are between 2 to 6.6 times more likely than an average sports fan to be interested in politics and especially womens rights, said Niky Scott, a customer success manager at Zoomph. The NBA is 75 years old, the WNBA 25. Are you interested in testing our business solutions? The three-game series averaged 848,000 viewers. WNBA players want what NBA players spent decades trying to obtain. This year, ESPNs 2021 WNBA schedule featured 24 regular season games, as well as the WNBA Playoffs and Finals, the WNBA All-Star Game, and the annual WNBA Draft. "Level of Interest in Wnba in The United States as of May 2022, by Gender. 6 seeded Dallas Wings and former Rookie of the Year Allisha Gray travel to Connecticut and 2021 WNBA MVP Jonquel Jones to take on the third seeded Sun on ESPNU and NBA TV at 8 p.m. The league also reached several milestones including new sponsors, merchandise, distribution, and technology. Which was a drop of 16% on the previous year. 1 overall pick in the WNBA draft Saturday, April 17, 2004, in Secaucus, N.J. 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Furthermore, the 2021 NCAA Womens Final Four pulled some of itshighest viewership numbersever. May 26, 2022. Well explore average WNBA attendance, and share attendance results by team. Because it's time., This is a BETA experience. Four players logged seven triple-doubles in the regular season. And average league-wide attendance tends to be heaviest in August each year.
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